Lizzie Marks
I am a people-person who listens deeply and is obsessed with stories. As an experienced mixed-mode researcher, these traits help me connect with my participants to generate more useful and meaningful insights. With my experience in theatrics, I have learned to be aware of my physical and tonal presence, ensuring that participants feel comfortable sharing during user interviews. As a product designer, this curiosity helps me create well informed designs focused on intent and purpose. I am adept at working cross-functionally, managing and executing complex projects, and crafting compelling experiences with attention to industry wide best practices.
Education
Work Experience
EDUCATION
Bachelor of Arts in Experience Architecture (User Experience Degree) from Michigan State University
Education Included:
User Experience
Information Architecture
Interaction Design Usability
Visual Design
Project Management
Application Development
Rhetoric & Writing
Design Research
Human-Computer Interaction
Content Management
Information Design
TOOLS AND SKILLS
UserTesting.com
Salesforce Marketing Cloud
Google Suite
OpenAI GPT-5 / GPT-4 / GPT-3.5 (ChatGPT, API integrations)
Anthropic Claude 3 / Claude 2
Google Gemini
Perplexity AI
Notebook LM
Jira
Dovetail
Dropbox
Slack
Mighty Networks
Confluence
Calendly
Figma
Optimal Workshop
iMovie
Draw.io
Web Content and Accessibility Guidelines (WCAG) 2.0
Qualtrics
Google Analytics
Hotjar
Invision
Lucid Chart
Adobe Photoshop
Canva
Miro
Microsoft Office 365
Asana
Field Research
Information Architecture
User Personas
Card Sorting
Tree Sorting
User Flows
Prototyping (low - medium -high fidelity)
Accessibility Testing
Validation Research
Ethnographic Studies
Comparison Design Testing
Research Presentation creation and maintenance
User Interviews
Contextual Inquiries
Lean UX Design
Design Sprints
Journey Mapping
Iterative Concept
UX/UI Design
Social Media (Youtube, Instagram, Tiktok, Facebook Snapchat, Pinterest)
User Experience Product Designer and Researcher
SIEMENS
Wilsonville, Oregon - Remote
September 2023 - Present
I built a 0-to-1 B2B enterprise software in the semiconductor industry. I delivered key features by collaborating with cross-functional teams to create user-centered solutions from concept to launch. I defined and iterated rapidly workflows, wireframes, and prototypes within an agile framework while partnering closely with developers and stakeholders, while iterating rapidly based on feedback. I helped to establish a scalable design system and designed and implemented a QA process, enhancing team efficiency and ensuring alignment with development. I overcame research limitations by leveraging heuristics and SME interviews to inform design decisions. I also contributed to team growth through recruitment and onboarding efforts.
User Experience Research and Design Strategy Consultant
ONESPRING
Alpharetta, Georgia - Remote
April 2023 - July 2023
I supported UX/UI design and research for a short-term client, conducting surveys, interviews, and heuristics to inform user-centered strategies. I created wireframes and prototypes in collaboration with UI designers, aligning with business goals and industry best practices. I partnered with cross-functional teams and participated in agile ceremonies.
Head of User Experience Research
ZENBUSINESS INC.
Austin, Texas
December 2020–November 2022
As the sole UX researcher at ZenBusiness, I supported all 12 product teams and strategic initiatives, contributing to the company’s Series C success and $1.7 billion valuation. I conducted and analyzed mixed-method research, including a customer preference survey that saved $100,000 and a usability study that inspired a new product. I established best practices, built a research repository, and collaborated cross-functionally to foster user empathy and drive innovative solutions. I led quality assurance efforts to ensure product excellence, aligning with company goals and regulatory standards.
User Experience Design and Researcher Intern
MICHIGAN STATE UNIVERSITY HUB FOR INNOVATION AND LEARNING TECHNOLOGY East Lansing, Michigan
March 2018–April 2020
As a UX Research and Design Intern, I contributed to developing a social network for academic researchers. I conducted qualitative and quantitative research, providing actionable insights to cross-functional teams through detailed reports and presentations. I designed and iterated low and high fidelity wireframes, and established a user feedback and bug reporting system still in use today.